I see this all the time.
You do too. It’s the classic contradiction. The difference between what we say and what we do—in this case, what we show.
For example, you teach simplicity, but your website is complicated; or you’re a lonely love doctor and a flowerless, flower shop owner.
The point is your marketing image has to match your message.
“Your Image Needs To Match Your Message….It Builds Trust.”
If you say it, then you need to show it. When the verbal and visual message match, it builds trust. And that’s good for business.
I have a challenge for you
To get a better understanding of our visual message, Anita Campell is stopping by for a Quick Tips Interview. She’s the Founder of SmallBizTrends.com and co-author of Visual Marketing: 99 Proven Ways for Small Businesses To Market With Images and Design.
Click here to check out her interview.
About that challenge: Make a visual upgrade to your marketing before the New Year!
Quick ideas:
- a more engaging headshot,
- a website font that people can read.
Just make it happen. Make it simple—for now. Make it relevant. And hope to see you on Wednesday.
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