Sometimes, we throw these brochure type websites up and say, “well, at least I’m online.” But is that enough? Would you open the doors of your business without a plan behind it? Your website needs a communication strategy, just like your business does, and that begins with hearing your visitors and understanding what they [...]
I hate that word — failure. It makes me feel uncomfortable. But the truth is poor communation causes people and companies to fail daily. Failure means it doesn’t function properly or that it stopped working altogether. When hearts fail — we die. When businesses fail to function properly — they die. The heart [...]
Some of the small businesses that I frequent have started using call centers. We call in, like usual, but their telephone number re-routes to the call center operaters. It may be better than missing a phone call, but here’s the problem. Small businesses are intimate… …and so is their client communication. You [...]
Misunderstanding the difference between your sales, technical and customer care teams can cost you clients, time and a peaceful enviroment. These are 3 different types of people with 3 different communication styles. To make the most of your team you have to understand what’s important to them and how they naturally communicate. Even if [...]
If you’re looking for a way to build and communicate with your email list, then consider Instant Customer. I have used other products for email capture and email marketing including COMF5, MailChimp and iContact. But with Instant Customer’s recent upgrades, I prefer them to all the others — the interface, the training videos on [...]
I’m hearing about this alot in movies, television shows and in all sorts of business settings – the idea that communication is key. It’s showing up through phrases like… “we’re just not communicating” or “I need you to listen to me” or “if we can get over this communication issue, then we could [...]
In face-to-face communication, we say body language matters as much as conversation. In fact, we believe that it matters more. But what about in your business? What does your company image and design say about who you are? And if you don’t like what it says, how can you change it? [...]
There’re only a few weeks left in this year and I have a question for you. What can you change right now that would make a difference in your business or quality of life? For me, I was never comfortable with my website. It didn’t feel quite right. And because I wasn’t happy [...]
I see this all the time. You do too. It’s the classic contradiction. The difference between what we say and what we do—in this case, what we show. For example, you teach simplicity, but your website is complicated; or you’re a lonely love doctor and a flowerless, flower shop owner. The point is your marketing image has to match [...]
In my world everything begins with a simple message. Marketing is a message between you and your potential clients. The way you talk to your management team is a message, a conversation between you and the people that help you do what you. But listening is also a part of the message. It’s key to the [...]
