In face-to-face communication, we say body language matters as much as conversation. In fact, we believe that it matters more.
But what about in your business?
What does your company image and design say about who you are?
And if you don’t like what it says, how can you change it?
Anita Campbell, Founder of SmallBizTrends.com and co-author of Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design gave a Quick Tips Interview (30 minutes or less) on visual communication.
In it she shares:
- the #1 visual marketing mistake that she made in the early days of building her business, and
- the marketing action that you need to take in order to move your business forward now.
As Anita says the difference between success and failure is execution
So have a listen and when the interview is over, choose one simple change and then take action.
And Remember…
We say ‘you can’t judge a book by it’s cover’ because there is more to every company, person or idea, than just the outside image. But in reality we judge what we see first. And if we like it, then we dig deeper.
Visual communication is about reinforcing your core message, and drawing people in to hear more.
You can listen to the interview here:
Enjoy!
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And if you need more ideas for updating your image, then check out Visual Marketing (visualmarktingbook.com). It’s one of those books that you can read in one or two settings (I finished it in a weekend) or you can skip around to the stories that you need—like a reference.
The purpose is to inspire and expose you to ideas that work
…on any budget. You could implement some of the tips in a few minutes or hours. For others you may need a team to make it happen.
What I appreciate the most is the variety of proven marketing solutions in one place, because I want to be inspired with ideas that work.
Whatever you do, have fun with it, be strategic and then take action.
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