Sometimes, we throw these brochure type websites up and say, “well, at least I’m online.” But is that enough? Would you open the doors of your business without a plan behind it? Your website needs a communication strategy, just like your business does, and that begins with hearing your visitors and understanding what they [...]
Marketing and Communication: Reaching the Right People at the Right Time in the Right Way
Below you’ll find articles at JamillahWarner.com about Marketing and Communication. You’ll also discover some links to other relevant articles by me around the web including:
- Teach Me How To Think About Internet Marketing which includes some links to visuals that make it easier to “see” what you need to do online and in what order
- 3 Ways To Look At Marketing because there’s more to it than you think.
- Small Business Marketing And Community Service shows you that helping someone else, could help you too. This article made the Trust Brief Newsletter by the Better Business Bureau. And you may want to check out
- Holiday Resolutions and Marketing Solutions—because it is never too early for a small business to prepare for the holidays. It can be one of best financial months for just about any company, if you prepare for it and position your service or product for the holiday experience.
At the core marketing gets your message out to the people that care about it the most, because they’re the ones that’ll actually do business with you. Your marketing and communication goals aren’t so much about popularity as it is about effectiveness. If nobody knows your name except your people (your target audience and their relevant friends), then you’re in business. Effectively marketing to your key people is the small business owners best use of money.
It’s not about getting everybody’s attention. It’s about getting the attention of the ones who would potentially care the most. The strategy comes in finding, understand and talking their language. Hopefully, it’s your language too, so that it’s natural.
Marketing and communication gets the word out about what you can do for others. They have to know about it in order to care about it.
-Jamillah Warner (Ms. J)-