It’s Valentine’s Day!
Whether married or single it is all about “love.” And love has a direct connection to business communication. No, you don’t go all huggey and kissey on strangers. Although some of you may—let me know how it works for you—back to the rest of us.
Communicating love in business is about communicating that you care and finding creative ways to get this message across. While we don’t have to wait till special days to do this, it is the season of love—so why not dive in now. Take the time to spread love to your clients—
#1 say it by listening through interviews that lead you to—
#2 say it by solving a problem that nobody else has taken the time to solve,
#3 say it with a ‘special customer’ only sale
You have choices.
Communicating like-you-mean-it has to be on purpose. Communicating “love” has to be about your client. In other words, your motive is to make your clients feel like they matter. Why?
#4 Because they do, and we have no business without them. In truth, we have no business being in business if we don’t understand and respect our clients.
#5 Plus in order to build a deeper relationship that causes them to think of you as their preferred option, you need to connect. And you might as well start by communicating “love.”
Communicating to existing customers that they matter is important. They’re often taken for granted but are usually the backbone to your business. Their monthly subscription, faithful purchases of your latest books and/or products and private ongoing praise among their friends and family helps you. Take care of them.
Make your existing customers feel special and they will take care of you by spreading the word and placing new orders. Your special treatment and effective solution gives them something to talk about—that’s your marketing message—except it sounds less like a salesman and more like “guess what I just did/received/bought from….”
It’s never too late start communicating “love” in business (or life for that matter—but that’s a different post).
If you feel it’s too late in the day to spread love in style, then consider these tips:
#6 Create a “Just Because” day a few weeks from now
#7 Strategize right now so that you can have a lot of fun on the very next holiday (if that St. Paddy’s—Go Green Baby!). Or
#8 Map out your entire Valentine’s strategy for the next year, save it and launch on February 1. Just do it. Your business (your bottom line) and your customers (your backbone) will love it.
Remember, you’re using these days to build relationships. Your friends and family have fun when you celebrate (in style)—your customers (clients, readers) will too (when you do it right).
Jamillah Warner (Ms. J) is a poet with a passion for business. She’s a Small Business Expert at SmallBizTrends.com, provides weekly communication quick tips, and tweets business inspiration @jamillahwarner.____
If you enjoyed this article and you would like to be notified every time I update my blog on dynamic and effective communication, please type in your name, email address and hit "submit."